Advocacy
Promoting plant-based diets
improving the awareness and recognition of plant-based products
Sustainability
Today is our chance to change tomorrow!
Our OkosFehérje (SmartProtein) campaign has launched!
Our mission is:
Advocacy
To represent the interests of companies producing and marketing plant-based foods in Hungary.
Awareness
Increase the awareness and recognition of plant-based products. Promoting diets that integrate these dietary sources
Publication
Communicating the latest scientific findings to the professional and general public. To support domestic innovation efforts.
Sustainability
Active participation in social and professional debates related to livestock farming and the development of a more sustainable food supply
Our members
Latest posts
The time has come for the meat industry to take a plant-based approach
The plant-based food market is no longer just for innovators and start-ups. As consumer demands change and the push for sustainability grows, the biggest meat and dairy companies are entering the market – sometimes quietly, sometimes spectacularly. ProVeg International’s latest analysis highlights 5 companies that have successfully entered the plant protein market, all of which have traditionally produced animal-based products….
How retailers can shape the future of plant-based food
The future of plant-based food does not just depend on innovative brands or open-minded consumers – it also depends on retailers, says ProVeg International. With 70% of food sales coming through supermarkets, they have a key role to play in shaping the food environment. But are they doing enough to make plant-based diets the new norm? In the latest episode…
Demand for plant-based products soared in January
In recent years, more and more grocery chains around the world have been expanding their plant-based product ranges and encouraging consumers to try them through various campaigns. January is a particularly important time for this, as it is the Veganuary challenge, which many retail chains are joining – internationally. Many consumers are trying new plant-based foods as a result of…