Advocacy
Promoting plant-based diets
improving the awareness and recognition of plant-based products
Sustainability
Today is our chance to change tomorrow!
Our OkosFehérje (SmartProtein) campaign has launched!
Our mission is:
Advocacy
To represent the interests of companies producing and marketing plant-based foods in Hungary.
Awareness
Increase the awareness and recognition of plant-based products. Promoting diets that integrate these dietary sources
Publication
Communicating the latest scientific findings to the professional and general public. To support domestic innovation efforts.
Sustainability
Active participation in social and professional debates related to livestock farming and the development of a more sustainable food supply
Our members
Latest posts
The future of the EU in the light of plant-based foods
Report from the EU Action Plan for Plant-based Foods conference in Brussels On 11 June, Brussels hosted the EU Action Plan for Plant-based Foods, which sent a clear signal that the advance of plant-based foods is now an inescapable issue in the shaping of European food policy. The event was sold out and the high level of interest showed the…
The time has come for the meat industry to take a plant-based approach
The plant-based food market is no longer just for innovators and start-ups. As consumer demands change and the push for sustainability grows, the biggest meat and dairy companies are entering the market – sometimes quietly, sometimes spectacularly. ProVeg International’s latest analysis highlights 5 companies that have successfully entered the plant protein market, all of which have traditionally produced animal-based products….
How retailers can shape the future of plant-based food
The future of plant-based food does not just depend on innovative brands or open-minded consumers – it also depends on retailers, says ProVeg International. With 70% of food sales coming through supermarkets, they have a key role to play in shaping the food environment. But are they doing enough to make plant-based diets the new norm? In the latest episode…