Advocacy
Promoting plant-based diets
improving the awareness and recognition of plant-based products
Sustainability
Today is our chance to change tomorrow!
Our OkosFehérje (SmartProtein) campaign has launched!
Our mission is:
Advocacy
To represent the interests of companies producing and marketing plant-based foods in Hungary.
Awareness
Increase the awareness and recognition of plant-based products. Promoting diets that integrate these dietary sources
Publication
Communicating the latest scientific findings to the professional and general public. To support domestic innovation efforts.
Sustainability
Active participation in social and professional debates related to livestock farming and the development of a more sustainable food supply
Our members
Latest posts
How retailers can shape the future of plant-based food
The future of plant-based food does not just depend on innovative brands or open-minded consumers – it also depends on retailers, says ProVeg International. With 70% of food sales coming through supermarkets, they have a key role to play in shaping the food environment. But are they doing enough to make plant-based diets the new norm? In the latest episode…
Demand for plant-based products soared in January
In recent years, more and more grocery chains around the world have been expanding their plant-based product ranges and encouraging consumers to try them through various campaigns. January is a particularly important time for this, as it is the Veganuary challenge, which many retail chains are joining – internationally. Many consumers are trying new plant-based foods as a result of…
What does the new EU legislation mean for plant-based proteins?
The European Commission has recently unveiled its new agri-food vision, which sets out the future direction for the development of the food and farming sector. While the document in its current form does not reflect support for the development of sustainable food systems and an increased role for plant-based proteins, there is no reason to panic just yet. The real…