Advocacy
Promoting plant-based diets
improving the awareness and recognition of plant-based products
Sustainability
Today is our chance to change tomorrow!
Our mission is:
Advocacy
To represent the interests of companies producing and marketing plant-based foods in Hungary.
Awareness
Increase the awareness and recognition of plant-based products. Promoting diets that integrate these dietary sources
Publication
Communicating the latest scientific findings to the professional and general public. To support domestic innovation efforts.
Sustainability
Active participation in social and professional debates related to livestock farming and the development of a more sustainable food supply
Our members
Latest posts
EU agrees on ban for plant-based food names: Veggie “Burger” and “Sausage” saved
The European Union has agreed on a list of words to ban for plant-based alternatives. During Thursday afternoon, the negotiators of the European Parliament, Council and Commission reached an agreement that will ban the use of 31 words in total. The list includes animal associated names such as “chicken:, “beef” or “pork” and cuts terms like“breast”, “thigh” or “drumstick”. Highly…
580-fold EU Subsidy Gap Disadvantaging Plant-Based Foods
The Guardian recently reported on a new analysis highlighting serious imbalances in the European Union’s agricultural subsidy system. According to the research, in 2020 beef and lamb production received 580 times more subsidies than legumes, while the pork sector received nearly 240 times more, and dairy products 554 times more funding than foods such as nuts and seeds. This is…
European Retail Overview – Superlist 2026: The Protein Transition Will Soon No Longer Be a Choice, but a Competitiveness Indicator
While the Hungarian food sector is struggling with everyday operational challenges, a serious structural shift is taking place in Western European retail, one that may rewrite supplier expectations and shelf layouts in the near future. The newly published Superlist Environment Europe 2026 benchmark report, which examined 27 retail chains across 8 countries, sends a clear and unambiguous message: the era…