European Retail Overview – Superlist 2026: The Protein Transition Will Soon No Longer Be a Choice, but a Competitiveness Indicator

European Retail Overview – Superlist 2026: The Protein Transition Will Soon No Longer Be a Choice, but a Competitiveness Indicator

While the Hungarian food sector is struggling with everyday operational challenges, a serious structural shift is taking place in Western European retail, one that may rewrite supplier expectations and shelf layouts in the near future. The newly published Superlist Environment Europe 2026 benchmark report, which examined 27 retail chains across 8 countries, sends a clear and unambiguous message: the era…

No More Meat Advertising on the Streets of Amsterdam

No More Meat Advertising on the Streets of Amsterdam

From May onwards, it will no longer be irrelevant what kind of advertisement flashes up at an Amsterdam bus stop or on a billboard. The Dutch capital is introducing a new regulation that strongly restricts the advertising of animal-based products and fossil fuels in public spaces. This is an advertising restriction “related to climate protection.” What does NÉGYOSZ think about…

Swiss food labels must indicate animal suffering

Swiss food labels must indicate animal suffering

From July 1, food labels in Switzerland must indicate if animal products have been produced using painful procedures. The Swiss government has approved several regulations requiring the labeling of meat, eggs, and goose liver. Read our news! With this regulation, consumers will receive clearer information about how animals were treated during production when purchasing meat, milk, or eggs, for example….

Almost half of Germans already choose plant-based milk alternatives

Almost half of Germans already choose plant-based milk alternatives

According to a recent joint survey by Danone Germany and the research company INNOFACT, almost half of German respondents already regularly consume plant-based milk substitutes. The data was collected in October 2025 from a representative sample of 1,532 people. The results show that plant-based milk alternatives have now moved beyond the niche product category and appeal to a wider consumer…

Danish example in Hungary: sustainable food requires a common strategy – Report on the NÉGYOSZ policy conference entitled “The place of the plant category in the food economy”

Danish example in Hungary: sustainable food requires a common strategy – Report on the NÉGYOSZ policy conference entitled “The place of the plant category in the food economy”

The NÉGYOSZ policy conference held on November 26 proved to be a milestone in domestic sustainable food efforts. The aim of the all-day event, organized at Európa Pont, was to bring together all those responsible for the future of the food system: decision-makers, researchers, industry players, civil society organizations, and agricultural experts. The focus was on the role of plant-based…

Plant Food Summit 2025: our perspective

Plant Food Summit 2025: our perspective

The Plant Food Summit 2025, held in Copenhagen, demonstrated once again this year that the plant-based food industry has long since outgrown trends: it has now become one of Europe’s most important areas of innovation and sustainability. Eight to nine participants from Hungary attended the two-day professional program to return home with knowledge, connections, and inspiration that can be utilized…

Important step forward in providing plant-based meals in hospitals

Important step forward in providing plant-based meals in hospitals

Since its establishment, NÉGYOSZ has considered it a priority to make plant-based foods available in public catering, including hospitals and prisons. In recent years, numerous professional consultations, training courses, and legislative preparatory work have taken place in this area. This persistent work has now yielded tangible results: plant-based meals can now be requested and obtained in inpatient care. However, it…

Vegan Weekend in the Mátra

Vegan Weekend in the Mátra

The three-day “Vegan Weekend” in August, organized in collaboration between NÉGYOSZ and Gergely Litkai, took place at the picturesque Mátra Hiking Center. The event created a unique opportunity to deepen knowledge of sustainability, plant-based nutrition, and personal connections. Culinary Experiences Participants enjoyed an extraordinary variety of high-quality plant-based dishes throughout the weekend. Dietitian and chef Szilvia Magyarvári ensured that guests…