Advocacy

representing the interests of companies producing and marketing plant-based foods in Hungary

Promoting plant-based diets

improving the awareness and recognition of plant-based products

Sustainability

Active participation in social and professional debates related to livestock farming and the development of a more sustainable food supply
Névtelen terv (2)

Today is our chance to change tomorrow!

We welcome to our membership all domestic market players interested in the production and distribution of the product group and all supporters who share our mission!

Our OkosFehérje (SmartProtein) campaign has launched!

On our Hungarian-language OkosFehérje website and social media pages, you’ll find plenty of information about incorporating plant-based protein sources into your diet, and we’re here to answer all your questions!
Névtelen terv (24)

Our mission is:

Our mission is to promote the widespread adoption of plant-based products and meals within both the food industry and among the general public. To achieve this, we work to build strong policy and public support, and advocate for forward-looking improvements in Hungarian food regulation, with a particular focus on advancing public catering and official dietary guidelines.

Advocacy

To represent the interests of companies producing and marketing plant-based foods in Hungary.

Awareness

Increase the awareness and recognition of plant-based products. Promoting diets that integrate these dietary sources

Publication

Communicating the latest scientific findings to the professional and general public. To support domestic innovation efforts.

Sustainability

Active participation in social and professional debates related to livestock farming and the development of a more sustainable food supply

Our members

Latest posts

580-fold EU Subsidy Gap Disadvantaging Plant-Based Foods

580-fold EU Subsidy Gap Disadvantaging Plant-Based Foods

The Guardian recently reported on a new analysis highlighting serious imbalances in the European Union’s agricultural subsidy system. According to the research, in 2020 beef and lamb production received 580 times more subsidies than legumes, while the pork sector received nearly 240 times more, and dairy products 554 times more funding than foods such as nuts and seeds. This is…

European Retail Overview – Superlist 2026: The Protein Transition Will Soon No Longer Be a Choice, but a Competitiveness Indicator

European Retail Overview – Superlist 2026: The Protein Transition Will Soon No Longer Be a Choice, but a Competitiveness Indicator

While the Hungarian food sector is struggling with everyday operational challenges, a serious structural shift is taking place in Western European retail, one that may rewrite supplier expectations and shelf layouts in the near future. The newly published Superlist Environment Europe 2026 benchmark report, which examined 27 retail chains across 8 countries, sends a clear and unambiguous message: the era…

No More Meat Advertising on the Streets of Amsterdam

No More Meat Advertising on the Streets of Amsterdam

From May onwards, it will no longer be irrelevant what kind of advertisement flashes up at an Amsterdam bus stop or on a billboard. The Dutch capital is introducing a new regulation that strongly restricts the advertising of animal-based products and fossil fuels in public spaces. This is an advertising restriction “related to climate protection.” What does NÉGYOSZ think about…

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WHY ARE WE THE BEST?

We invite you to join us!

To solve society's problems, businesses, non-profit organisations and government leaders must rethink our food system and our relationship with the earth's wildlife. We strive to be a driver of social change in Hungary.
  • We strive to explore the available opportunities

    Promoting the sustainable development of national food system

  • Our mission is to bring large-scale policy changes

    Development of sample menus and recipe collections for public catering

  • We make our voices heard

    Increasing the recognition and role of plant-based proteins in the diet of the Hungarian public.