The plant-based diet is not a trend, it is the future!
improving the awareness and recognition of plant-based products
To represent the interests of companies producing and marketing plant-based foods in Hungary.
Increase the awareness and recognition of plant-based products. Promoting diets that integrate these dietary sources
Communicating the latest scientific findings to the professional and general public. To support domestic innovation efforts.
Active participation in social and professional debates related to livestock farming and the development of a more sustainable food supply
The Netherlands’ largest food retailer, Albert Heijn, has become the first in the world to publicly disclose its methane emissions. This step marks an important milestone in food retail, but the real breakthrough could come from increasing the share of plant-based products, Vegconomist reports. In its 2024 sustainability report, Albert Heijn revealed for the first time that methane accounts for…
Denmark took over the rotating Presidency of the Council of the European Union on 1 July 2025. Launched under the motto “A strong Europe in a changing world”, the main theme of the semester is “Building a secure, competitive and green Europe”. We are particularly pleased that plant-based foods will also be highlighted in this programme. Green transition in agriculture…
Report from the EU Action Plan for Plant-based Foods conference in Brussels On 11 June, Brussels hosted the EU Action Plan for Plant-based Foods, which sent a clear signal that the advance of plant-based foods is now an inescapable issue in the shaping of European food policy. The event was sold out and the high level of interest showed the…
Promoting the sustainable development of national food system
Development of sample menus and recipe collections for public catering
Increasing the recognition and role of plant-based proteins in the diet of the Hungarian public.