Advocacy

representing the interests of companies producing and marketing plant-based foods in Hungary

Promoting plant-based diets

improving the awareness and recognition of plant-based products

Sustainability

Active participation in social and professional debates related to livestock farming and the development of a more sustainable food supply
Névtelen terv (2)

Today is our chance to change tomorrow!

We welcome to our membership all domestic market players interested in the production and distribution of the product group and all supporters who share our mission!

Our OkosFehérje (SmartProtein) campaign has launched!

On our Hungarian-language OkosFehérje website and social media pages, you’ll find plenty of information about incorporating plant-based protein sources into your diet, and we’re here to answer all your questions!
Névtelen terv (24)

Our mission is:

Our mission is to promote the widespread adoption of plant-based products and meals within both the food industry and among the general public. To achieve this, we work to build strong policy and public support, and advocate for forward-looking improvements in Hungarian food regulation, with a particular focus on advancing public catering and official dietary guidelines.

Advocacy

To represent the interests of companies producing and marketing plant-based foods in Hungary.

Awareness

Increase the awareness and recognition of plant-based products. Promoting diets that integrate these dietary sources

Publication

Communicating the latest scientific findings to the professional and general public. To support domestic innovation efforts.

Sustainability

Active participation in social and professional debates related to livestock farming and the development of a more sustainable food supply

Our members

Latest posts

No more excuses: retail chains can do a lot to reduce methane emissions

No more excuses: retail chains can do a lot to reduce methane emissions

The Netherlands’ largest food retailer, Albert Heijn, has become the first in the world to publicly disclose its methane emissions. This step marks an important milestone in food retail, but the real breakthrough could come from increasing the share of plant-based products, Vegconomist reports. In its 2024 sustainability report, Albert Heijn revealed for the first time that methane accounts for…

Danish EU Presidency: focus on the future of plant-based food

Danish EU Presidency: focus on the future of plant-based food

Denmark took over the rotating Presidency of the Council of the European Union on 1 July 2025. Launched under the motto “A strong Europe in a changing world”, the main theme of the semester is “Building a secure, competitive and green Europe”. We are particularly pleased that plant-based foods will also be highlighted in this programme. Green transition in agriculture…

The future of the EU in the light of plant-based foods

The future of the EU in the light of plant-based foods

Report from the EU Action Plan for Plant-based Foods conference in Brussels On 11 June, Brussels hosted the EU Action Plan for Plant-based Foods, which sent a clear signal that the advance of plant-based foods is now an inescapable issue in the shaping of European food policy. The event was sold out and the high level of interest showed the…

Növényi étrend

Környezetvédelem

Jövő generáció

Harmónia

Társadalmi felelősségvállalás

WHY ARE WE THE BEST?

We invite you to join us!

To solve society's problems, businesses, non-profit organisations and government leaders must rethink our food system and our relationship with the earth's wildlife. We strive to be a driver of social change in Hungary.
  • We strive to explore the available opportunities

    Promoting the sustainable development of national food system

  • Our mission is to bring large-scale policy changes

    Development of sample menus and recipe collections for public catering

  • We make our voices heard

    Increasing the recognition and role of plant-based proteins in the diet of the Hungarian public.