HCA accelerated sector inquiry into milk and dairy products in Hungary
The report on the dairy sector of the Hungarian Competition Authority (HCA) highlights the marketing conditions of plant-based foods and recognises the important role of the category in promoting a more sustainable diet.
Based on the increase in domestic sales shown in the report, we are confident that the popularity of the plant-based category will continue to grow and more domestically produced products will be available on retail shelves.
The HCA President said: “Creating a more favourable situation for consumers of plant-based drinks through the available trade policy instruments is an important objective, as lactose intolerance and milk allergy are very common food allergies that can affect up to 35% of the Hungarian population.
NÉGYOSZ fully supports this proposal and urges policy makers to reduce the VAT level for plant-based alternatives, as Hungary currently has the highest VAT level for plant-based foods in Europe.
The development of more sustainable food systems and the growth of the plant-based food category are interlinked and essential to achieve international and European climate goals.
NÉGYOSZ is committed to supporting the development of more sustainable food systems and increasing the consumption of plant-based foods.
We thank the HCA for its constructive dialogue and commitment to plant-based foods. NÉGYOSZ remains at the disposal of the HCA to provide information on international and domestic developments in the category and to answer any questions that may arise.
Further details and the report are available at the link below: